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WandaVision not Television: Franchise on the Small Screen

Posted in Conferences, Franchise as form, papers, Writing with tags , , , , , , , , , , , , , , , on 24 June 2021 by Ben

What follows are my notes for my SFRA talk this past weekend.

WandaVision not Television: Franchise on the Small Screen

So I have been interested in franchise for a while and have been presenting on the subject at SFRA and elsewhere for the past few years. In these presentations and in a few roundtables I have mainly discussed filmic instances of franchise, such as Star Wars Episode VII: The Force Awakens and the Iron Man and Captain America trilogies. My shift here to a discussion of what used to be called television has to do with what seem to me new ways franchises are making use of the medium and our nostalgia for it. Examples of this shift to original serialized streaming content that develop franchise storyworlds at critical moments in the history of a franchise include WandaVision and the Mandalorian and, more recently, The Falcon and the Winter Soldier and Loki. My cautious and perhaps vague thesis regarding these “shows” states that they represent processes within Star Wars and the MCU distinct from older instances of franchise television such as Star Trek: The Original Series or The Next Generation, Star Wars: The Clone Wars, or even Marvel’s Agents of Shield.

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Two conference proposals: on WandaVision and The Mandalorian (for SFRA 2021) and on Afropessimism, Afrofuturism, and History (for Imagining the Impossible)

Posted in Conferences, Franchise as form, papers, Writing with tags , , , , , , , , , on 10 February 2021 by Ben

Benjamin J. Robertson

Proposal for SFRA 2021

WandaVision not Television: Franchise on the Small Screen

Recent instances of franchise on the small screen, such as Marvel’s WandaVision and Star Wars’s The Madalorian, demonstrate the challenges scholars of genre and media face when analyzing franchise texts. Specifically, insofar as they participate in older/other media forms, here television but elsewhere film or video games, instances of franchise obscure their participation in franchise itself, a production model that we can trace back to at least the first James Bond films that has now evolved into something more like a narrative form. This obfuscation occurs not on the levels of production, marketing, or consumption. It occurs at the level of meaning and interpretation. As a quasi-narrative forms, franchise is difficult if not impossible to analyze and understand all at once as complete texts (and individual franchises present their own, unique difficulties to critics). At the same time, individual texts within the franchise remain difficult to understand outside of the franchise framework that conditions them whatever meaning they possess.

This paper takes WandaVision and The Madalorian as case studies of the franchise form’s new incursion into television programming in the context of streaming services such as Disney+. Previous instances of franchise on television (such as Marvel’s Daredevil or Star Wars’s The Clone Wars) follow the production models of conventional television programming. WandaVision and The Madalorian challenge such models in several ways. Most importantly, each demonstrates the potential of franchise to incorporate perhaps any aspect of cultural production into itself even as it undermines the conventional limits and affordances of various media. WandaVision remediates the American television sitcom as a container for social conflicts, one that evolves over the course of its lifespan starting with the rather banal narratives of the 1950s and moving through subsequent decades that saw the sitcom form deal with questions of race, gender, sexuality, death, and so on. At the same time, complexities and conflicts specific to the MCU cannot be contained by the sitcom at all and force WandaVision into the meta-discourse of franchise and thus destroy our capacity to understand it or interpret it as television. The Mandalorian remediates its own franchise by way of the toys that have always been at its commercial heart. Individual episodes of the show seem less concerned with advancing an overall franchise narrative (or even presenting new narrative ideas for each episode) than they do with providing backdrops against which action figures, speeder bikes, and sandcrawlers perform the set pieces at the heart of the sort of play nostalgic fans participated in as children. Taken together, and in relation to other new instances of franchise, these shows underscore our need for new interpretive frameworks, new theories of media, and a new concern for monopolies on cultural production. This last concern is no longer simply about one or two corporations that control the production, distribution, and exhibition of texts. It is now a concern that these corporations are coming to own the very forms these texts take.

Benjamin J. Robertson

Proposal for Imagining the Impossible

Afropessmism and Afrofuturism: Re-imagining Fantastika after History

The scholarly discourses on Afropessmism, by Frank Wilderson and Christina Sharpe, for example, and Afrofuturism, by Kodwo Eshun and Alondra Nelson, for example, implicitly and explicitly adopt concepts and structures that derive from the several subgenres of fantastika, especially fantasy, science fiction, and horror. However, insofar as these discourses reject progress (Afropessmism) or seek to rethink the narrative threads that connect past to present and future (Afrofuturism), they also demonstrate the limitations and problems inherent to these subgenres, including fantasy’s nostalgia for a past of plenitude, science fiction’s imagining of a truly novel future that will break with the past, progress, and horror’s dismissal of all narrative structure and meaning. These problems, I argue, derive from fantastika’s origins in the eighteenth and nineteenth century, as described by John Clute, Fredric Jameson, and Carl Freedman, among others. Insofar as fantastika emerges in response to the advent of historical consciousness in the wakes of the bourgeois revolutions in France and North America and of industrial capitalism, it reflects on three basic understandings of history—that history is but is bad (fantasy), that history is and is good (science fiction), and that history is not (horror)—while only rarely reflecting on the historicity of history itself, on the fact that our idea of history was and is historically determined. Now, after the end of the metanarratives of the Enlightenment (Lyotard) and of history itself (Fukuyama, Flusser), fantastika continues to reflect the concerns of those who write and read it even as it undergoes transformations that challenge some of its original tendencies. This paper investigates Afropessimism and Afrofuturism as discourses that adopt, adapt, and undermine the historically conditioned “truths” of fantastika by way of points of view, concepts, and narratives structurally excluded from fantastika by way of the historical moment of its birth and the historical consciousness of that moment.

ASAP/11 seminar paper: The Stillness as Land, The Broken Earth as Fantasy

Posted in Conferences, Here at the End of All Things, papers, Uncategorized, Writing with tags , , , , , , , , , , , , on 14 October 2019 by Ben

This is my contribution to a seminar at ASAP/11 this past weekend in College Park, MD on NK Jemisin’s The Broken Earth trilogy, a text that, I am sure, needs no introduction.

The seminar was amazing and I want to thank Leif Sorensen and Jessica Hurley for organizing it and inviting me to be part of it. The other contributions were great and the conversation was among the best I have ever had at a conference–both very smart and very much a geeking out session.

In my current book project, Here at the end of all things: Fantasy after History, I begin by theorizing the relationship among fantasy, science fiction ,and horror in order to examine what avenues for thought each genre opens and closes. This theorization leads a reconsideration of fantasy’s development and reception as a genre, especially insofar as fantasy, in its fullest expression, actualizes a ground for history that history cannot provide for itself (a problem historicist genres such as sf often fail to acknowledge and one that antihistoricist genres such as horror do not acknowledge as a problem so much as a given). Fantasy thus acts as a foil for neoliberal capitalism, especially with regard to the latter’s antihistoricist operations, which dovetail with certain aspects of science fiction and, in the end, come to resemble horror. Here, I think about The Broken Earth as fantasy in the context of another of this century’s greatest crises (or constellation of interconnected crises), what we conceptualize by way of “the Anthropocene.” Under the Anthropocene (or one of the many terms competing to identify the broader concept), humanity and its institutions come to understand how the destabilization of the conditions of their history and, thereby, the destabilization of those processes of valorization or meaning-making dependent on historicist and critical thought. The Anthropocene not only reveals the impermanence or finitude of human subjectivity, institutions, nations, and so on—the very impermanence and finitiude that under whose shadow anthropocentric valorziation becomes necessary and possible. The Anthropocene also reveals the impermanence and finitude of the condition for human subjectivities, institutions, nations, and so on—the allegedly stable or “set” materialities that subtend all life on this planet. (Of course, the responsibility for, awareness of, and consequences of the Anthropocene are unevenly distributed across the abstraction “humanity,” to say the least.)
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The End of all Things and Amnesia of the Soul: Moorcock, Harrison, and the Possibilities of Fantasy

Posted in Conferences, Here at the End of All Things, papers, Writing with tags , , , , , , , , , , , , , , on 15 March 2019 by Ben

This is my ICFA 2019 paper, which in part is taken from Here at the end of all things. At ICFA, it was presented on a panel on Michael Moorcock, along with papers by Tim Murphy and Mark Scroggins. The opening paragraphs here summarize much of part one of HATEOAT, while the paragraphs on Moorcock and Harrison are taken from part two, which deals with what I call the Tolkien Event and how it helped to cause the real subsumption of fantasy.

This paper describes how Michael Moorcock, in Stormbringer, and M. John Harrison, in Viriconium actualize certain concepts inherent to fantasy in ways that oppose their more conventional actualizations in the fantasy that follows from Tolkien. In the larger project from which I draw the following discussion, I define three key concepts important to what Brian Attebery once called the full fantasy tale: affectivity, desirability, and positivity. Of course, few if any fantasies fully embody or exhibit these concepts. They stand, rather, as tendencies within fantasy that help distinguish it from science fiction and other allegedly historicist genres. As the argument goes, science fiction, at its best, deals in historical problems and historical solutions to those problems. The novum, for example, creates a totalizing moment in a science fictional society whereby that society is transformed on a fundamental level. A world with time travel is not simply the same world with one more technology, but a world that is re-configured from the ground up with a new form of economy and politics and new social and cultural norms and institutions. The conflict of such science fiction often centers on attempts by this world or someone within it to come to grips with this new situation. At the end, the characters of this science fiction will arrive in a new place, albeit one they might understand as either good or bad depending on their position within it. Following Bernard Stiegler, I call this form of life, in which one makes use of one’s being to produce meaning, existence. In fantasy, so the argument goes, characters seek to return to a previous world, one prior to or outside of history and its conflicts and meanings, rather than arrive in a new one. Again following Stiegler, I call a form of life in which being and meaning are utterly congruent with one another consistence, and I argue that fantasy seeks such a state. Of course, it cannot produce such a state, since production requires and depends upon existence. Rather, it actualizes it in the reading process, by way of telling story. As John Clute would remind us, stories are narratives that are told and whose meaning emerges in the telling. This meaning is not abstractable. A story does not contain meaning, but is the meaning itself. And for Clute. the grammar of the full fantasy tale is called story.

However, I believe that we lack adequate concepts for describing how story works. Moreover, I do not believe that Clute’s four part structure of story—which moves from wrongness to thinning to recognition to return—takes us as far as we might go here because it implies four discrete steps that must be taken and therefore implies something altogether too rectilinear to adequately describe the circularity of story. In my larger project I therefore develop terms that describe how story works, terms that refer to relationships rather than to discrete steps or moments in a fantasy. I apologize for the number of terms I am throwing at you, but they come as a set and, I think, are far easier to understand in relation to one another than on their own. I refer to these concepts as affectivity, desirability, and positivity. Briefly put, affectivity binds characters to their worlds and readers to texts. Affectivity is a becoming, an openended process by which subjects become aware of their environments and the conflicts that surround them. Affectivity actualizes a relationship between subject and object, a meaningful one tantamount to magic. Desirability is not, as one might assume, a characteristic of a particular object we might covet. Rather, it refers to the conclusion of the conflict established by way of affectivity, As such it involves the liquidation and disappearance of the subjects and objects that took part in that conflict. Because they have fulfilled their desires, they are no longer necessary. Positivity, then, is the relationship between affectivity and desirability, the relationship of the becoming in which the subject-object pair discovers itself and the liquidation of that pair as discrete things. To put all of this another way, we might understand affectivity as the process of reading, of understanding the world. Likewise, we can understand desirability as the possession of knowledge that reading affords. Thus if affectivity involves the power of becoming, desirability is the quality of toldness. Positivity is the becoming-toldness of story.

In a fantasy such as The Lord of the Rings—or in many other conventional portal-quest fantasies—this becoming-toldness is quite easy to understand. Frodo and other ignorant or innocent characters are constantly told the story of Middle-Earth, which is to say they are given to understand its essential nature by way of a narrative that connects the distant past to the present and future in an honest and upstanding manner. In this context, affectivity amounts to their capacity to bind themselves to this story and the truths and dangers it involves. Ideally, this becoming, in which they are not only given facts to know but a hermaneutic and moral system by which they can systematize those facts, gives way to toldness, to their having knowledge of the world and how it works. The full possession of this knowledge, which is in Tolkien’s metaphysics always true and good, should allow for the loss of subjectivity that arrives with a fully inhabited belief. In reality, this process can never be completed in the material world or before you close the cover to the trilogy. It can only be achieved after the end, or in Valinor. In any case, the full movement, this becoming-toldness, provides an ideal for a certain type of fantasy, although it remains difficult to actualize. Many inferior fantasies, by Brooks or Eddings or McKiernan, rely on established tropes to suggest it but fail to achieve what Tolkien did.

Of course, Tolkien was not the first to work along these lines and we can find examples of other actualizations of affectivity, desirability, and positivity in fantasies that precede the trilogy, are contemporary to it, and that follow from it. In the larger project I discuss what I call the Tolkien event, by which the history of fantasy is understood as what leads to and follows from The Lord of the Rings. The texts I discuss here, and others by Mirlees, Dunsany, Peake, Anderson, Le Guin, and McKillip, make clear the extent to which there have always been movements in fantasy that remain unsubsumed and unsubsumable by dominant narratives of history and, moreover, actualizations of these concepts that depart from or even stand opposed to what Tolkien accomplished. As Moorcock once put it, “Generally speaking, fantasy stories can fall into two broad categories. There is the kind that permanently disturbs and the kind that comforts.” Of course, Moorcock would place Tolkien in the latter category even as he sought to produce examples of the former. However, despite his well-known hatred of Tolkien, I think that here Moorcock leaves the door open for a number of approaches to fantasy, an opening that this paper and the larger project take interest in. So, in the time that remains I will discuss Moorcock and Harrison in the context of the terms I hope I just made clear.

Moorcock’s Stormbringer, a full-length novel about the albino prince Elric of Melniboné, comprises stories first published in 1963 and 1964. It appears relatively early in Elric’s publication history, but serves as a chronological end to the narrative of Elric’s life. In fact, Stormbringer ends with the world utterly destroyed despite the apparent triumph of Elric and his companions, who have in the end only made possible a renewed Balance of Chaos and Law that must exclude everything that has led to this moment. The novel ends on a lifeless planet:

The world seemed a corpse, given life in corruption by virtue of the vermin which fed upon it.

Of mankind nothing was left, save for the three mounted on the dragons.

The conclusion of Elric’s narrative involves a world destroyed rather than one simply lacking magic and the consistence magic promises, a much more literal and final end than the one Frodo envisions or experiences when he speaks of “the end of all things” to Sam as they lay upon Mt. Doom awaiting what seems to them inevitable death. When Elric asks whether he shall ever see one of his companions again, that companion responds: “‘No, for we are both truly dead. Our age has gone.’” Another companion, Elric’s oldest and most loyal friend Moonglum, sacrifices himself to give Elric the strength to blow the Horn of Fate and bring the world to its conclusion finally and absolutely. Elric’s sword, the sentient, vampiric Stormbringer, then kills him and provides an inhuman witness to this end. This inhuman point of view, the novel Stormbringer itself, and the larger mythology of the multiverse in which Elric exists make clear that this end of all things will not be a permanent state in which literally nothing exists or takes place. There will be a new world, a new history, and new subjects of history, but all of this will be truly and radically new rather than a restoration of something previously fallen. The new world will never know the events that produced it, nor can the new world be known by those who lived through those events.

That this ending comes so early in Elric’s publication history means that it always awaits Elric and the reader in the future, as something impossible to avoid, and as something that provides a totalizing context for events even as they take place in the “present” of another tale. Moorcock thus does something uncommon in quest fantasy (and although the Elric stories have been conventionally understood as sword-and-sorcery Stormbringer can be productively understood in relation to the quest). By not only killing Elric, but utterly destroying his world and the very conditions that produced that world, Moorcock severs a certain relationship between the subject and the reader of fantasy. In Eddings, we see the problem of a rote prophecy that renders all action meaningless to both characters and to readers. After Stormbringer, the reader knows what Elric cannot: that his very being will end along with everything that made that being possible. As such, Elric experiences a grim desirability the reader cannot know. The reader will be forced to go on, knowing the limits of this going on and what these limits mean. Elric lives without this knowledge. This disjunction manifests, for example, in 1972’s Elric of Melnibone, which tells of events that take place early in Elric’s life. At the start of Book Three of this novel, Moorcock asks, “Was there ever a point where [Elric] might have turned off this road to despair, damnation and destruction?” In the context of this single text, this question refers to immediate events and their consequences, knowledge of which Elric may already possess or intuit. But in the larger context, already known to the reader but unknown and unknowable to Elric, we discover a gap between a desirability Elric inhabits but does not know and one that the reader knows but cannot inhabit. Later in the text, we discover something similar but even more specific when Elric contemplates Stormbringer: “Stormbringer needed to fight, for that was its reason for existence. Stormbringer needed to kill, for that was its source of energy, the living souls of men, demons—even gods.” Insofar as it severs the relation between protagonist and reader we come to expect from much fantasy—a relationship that tends to comfort rather than disturb—Moorcock’s desirability is rather different than Tolkien’s. Positivity, the becoming-toldness of story, if we can find it at all in Stormbringer, does not actualize for a subject of fantasy capable of grasping it. Story thus serves only as something unreachable and unknowable—even in the imagination. Moorcock’s multiverse can never know, live, or even represent consistence—nor can Moorcock’s reader, who always already understands that after the end there will be another beginning unknowable for those who live on this side of the divide.

M. John Harrison’s The Pastel City understands story in a manner contrary to both Moorcock’s Elric narratives and other fantasies of the era, such as Le Guin’s Earthsea books. Like these other fantasies, The Pastel City decenters and even disappoints the human. Unlike these other fantasies, it does not even offer a hope for consistence, whether in the form of an objective universal renewal that forecloses knowledge of the past and thus of what was renewed, as in Moorcock, or in the form of a subjectivization of the non-human world that simultaneously upholds the radical difference among all subjectivities, as in Le Guin. In fact, Harrison may reject Tolkien more than even Moorcock. In a 2003 editorial published in the midst of Peter Jackson’s adaptation of The Lord of the Rings (2001 – 2003), Harrison eviscerates Tolkien and his legacy, at one point simply stating, “Tolkien is no longer an influence on the innovators of the genre he invented.” On the condition of the genre generally, Harrison writes, “The real mistake of the fantasy factory was to cuckoo every other kind of fantasy out of the nest, to empty the category of genuine imagination, to turn it from a bazaar of the bizarre into the Do It All of ‘world building’ and pseudo history.” In short, the fantasy factory—what I understand as the production model characteristic of the genre’s real subsumption in 1977—insisted that all fantasy take its cues from Tolkien and start with world-building (what Tolkien called “subcreation”) and the facile implication of a deep history that world-building provides.

The world of Harrison’s Viriconium stories, of which The Pastel City is the first, could not be more different than Middle-earth. It has no higher purpose and has no capacity for progress. It has no history that anyone within it can know and seems to be in many respects “unbuilt.” Readers may struggle from one Viriconium text to the next to understand how they connect with one another, how any historical process could have produced the world of In Viriconium (1982) out of the world of A Storm of Wings (1980), for example. More often than not, characters in these stories struggle to know facts about the world. Moreover, they struggle even to grasp the extent of their ignorance about the principles that govern that world. As one character, someone who has spent his life trying to understand the dead and dying technologies that surround him is heard to say late in his life, “‘We waste our lives on half truths and nonsense. We waste them.’” Another character puts it this way: “‘You will not deny me this: no one who comes after [the height of human civilization] could read what is written there. All empires gutter, and leave a language their heirs cannot understand.’” Indeed, in the second Viriconium novel, A Storm of Wings, the Reborn Men from the height of human achievement (the so-called Afternoon Cultures), fail to successfully integrate themselves into the fallen world of the Evening Cultures. That later world has not simply come into being by way of a movement along an identifiable line according to comprehensible laws. Rather it has become something altogether different, something unknowable to them. Harrison writes, “The Reborn Men do not think as we do. They live in waking dreams, pursued by a past they do not understand, harried by a birthright which has no meaning to them: haunted by an amnesia of the soul.”

As Clute tells us, amnesia is common in fantasy. Conventionally, its presence bespeaks absent knowledge that is nonetheless fully recoverable. He writes, “Fantasy amnesia—unless it is imposed at the end of a tale in order to protect the protagonist, or the world, or the god—exists in order to be removed. Amnesia, in other words, is almost invariably a form of suspense.” There is no suspense in Viriconium, or at least not the suspense engendered by a looming end that might actualize desirability and thus the reconciliation of being and meaning. The end has already happened; there can be no recovery because there can be no knowledge of what might be recovered. By way of its utter denial of historical continuity with the past, the world of Viriconium mirrors the one whose rebirth is implied at the end of Stormbringer. However, the world of Viriconium denies any possibility of further renewal and does not acknowledge a punctual event that caused the rebirth to begin with. In short, Harrison’s world does not know, cannot know, and has never known itself. It remains unbuilt, outside of human knowledge, and without any history, real or otherwise. There is no way for the Reborn Men to remember, to understand (much less bridge) the gap between the world in which they died and the world in which they have been granted new life. Like the present denizens of the Evening Cultures, who cannot understand the past and can never hope to rebuild it, the Reborn Men can never go back nor can they bring the past forward into this new time. The material conditions of the world make both movements impossible. Viriconium suggests that, if story ever existed (debatable or even unlikely), the failure of history to provide a condition for permanent knowledge leads to horror’s aftermath and destroys the possibility of typical fantasy return, or even science fiction’s arrival. In Viriconium, the methods and products of modern knowledge techniques are nothing in and of themselves. They require something more that can never be and has never been, a fundamental link between being and space-time. In the ruins of the world, in a global salvage yard containing nothing but the remnants of the cultures that destroyed that world, there can be no understanding because there can be no essential memory of an existence through which one learned affectivity or pursued desirability, much less of a consistence that finally revealed them both in the light of positivity.

As we see, both Moorcock and Harrison oppose Tolkien and the sorts of relationships he actualized between subjects and worlds, between readers and texts. And yet, I think they remain within the fantasy genre (at least in these texts) for the fact that they engage with such relationships, either transforming them into something disturbing or acknowledging them in order to destroy them. In other words, Moorcock and Harrison don’t so much sweep Tolkien away but rather demonstrate other directions for fantasy, even if these directions suggest something that may depart from fantasy as we know it. The point here is not to denigrate Tolkien, although you may do as you wish on that front, of course. Rather, the point here is to discover something in fantasy that remains unsubsumed by neoliberal capitalism, something that cannot be exchanged in the context of history or posthistory. If affectivity, desirability, and positivity do not exist, but only consist in the process of reading, then they, I think, cannot be exchanged. They therefore remain insoluable to the logic of late capitalism, or semiocapitalism, or whatever term you like. Tolkien managed to actualize these concepts, but I think that many of his followers rely far too much on what we already know from The Lord of the Rings and therefore are part and parcel of the real subsumption of fantasy that was accomplished in 1977. However, Moorcock and Harrison—not to mention China Mieville, Daniel Heath Justice, NK Jemisin, Nnedi Okorafor, Patrick Rothfuss, and many many others—demonstrate that there are other ways that we might actualize affectivity, desirability, and positivity and that, in fact, history might not be over yet. Thank you.

A myth that creates itself: The Consistence of Story in The Kingkiller Chronicle

Posted in papers, Uncategorized, Writing with tags , , , , , , on 4 March 2019 by Ben

Here is the text of a talk I gave today for the Literary Buffs, CU English’s undergrad club. It is written as a talk, and there remain in here some cues for me about time, so feel free to ignore all that. It’s a bit light on citation and the conclusion is not great, but I think it captures something of what I see Rothfuss doing. In any case, this is some very basic preliminary work for the final chapter of Here at the end of all things, which concludes with a chapter on Rothfuss’s and Okorafor’s respective actualization of story by way of of what I call positivity, or the becoming-toldness of story. If that makes no sense in this context, never fear. It likely won’t make sense in future contexts either. Hahaha.

Anyway, here is the talk:

After I give you my basic thesis and a sense of where we are headed, I am going to break this up into two parts. The first, about twelve minutes long, will deal with the context for the more specific argument in the second part of the talk, which is about twenty two minutes long. In short, I will summarize the critical discussion of fantasy into which I am intervening and my basic position on fantasy as a genre. In the second part, which is about twenty minutes long, I will discuss Rothfuss’s The Kingkiller Chronicle. If we want, I can pause after part one for a few minutes in case people have questions they would rather know the answer to now rather rather than later.

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Remarks for Avengers vs. Jedi Roundtable

Posted in Conferences, papers, Uncategorized, Writing with tags , , , on 4 July 2018 by Ben

Some opening remarks for a roundtable I was just on for SFRA 2018. The topic was Avengers vs. Jedi and mainly focused on the problem of franchise and media consolidation in late late post post modern capitalism or whatever we are calling it these days.

Also, to be clear, I coined the term “naustalgia.”

patent-pending

More seriously, one of the ways I think we might distinguish between Star Wars and the MCU as franchises is by recognizing a difference between the former’s nostalgic logic and the latter’s easter egg logic. Franchises, I think, have to manage an audience’s affective response in order to maintain that audience’s interest in a sprawling storyworld and the media properties that express it. We all know that A New Hope is a key example of the nostalgia film insofar as it referred to eariler media properties such as Buck Rogers and Flash Gordon. I have argued and would continue to argue that, very simply put, the challenge for Stars Wars in the Disney era has to do with producing and managing nostalgia for earlier iterations of the franchise even as it produces and manages novelty. To be clear, I am drawing a distinction between nostalgia for previous but distinct media objects and nostalgia for the media objects that belong to an extant franchise. With this distinction in mind, we can see that the MCU has not had to worry about franchise nostalgia quite yet as it has come into existence and sprawled so quickly—18 going on 19 films in about a decade. There is, of course, nostalgia in it for fans of comics and fans of these characters, but there is no nostalgia yet for past iterations of the MCU (although I can imagine that coming shortly and I wonder what the effect will be). There are, however, easter eggs (and note that I am probably using the term in a somewhat heterodox manner here). Some of these easter eggs are minor in terms of the overall MCU arc but are cool for fans of the comics, such as Howard the Duck’s appearance in the end credit scene in the first Guardians of the Galaxy. I am not sure there is any nostalgia there, but if there is, again, it’s not for the MCU but for some pre-MCU media object. Some of the easter eggs are more significant for an anticipatory quality that becomes clearer in retrospect, such as the appearance of what turns out to be the fake Infinity Gauntlet in Thor. Finally, some of them are tremendously consequential for both their revelation of the present and their determination of the future, such as the appearance of Thanos in a post-credit scene at the end of The Avengers—which also includes a cool but inconsequential easter egg for comics fans, the mention of “courting death” by the Other as he describes the battle with humanity that just took place. (And I would note that the proliferation of end credit scenes is an escalation of the easter egg logic behind the MCU.) I want to keep this short, so I will refrain from theorizing the distinctions between nostalgia and easter egg as logics, but suffice it to say I think that they are at odds with one another in terms of how they manage audience’s affective expectations in relation to the coherence of the overall franchise. And, finally, I will note that one of the reasons Solo is so terrible is that it tries to introduce easter egg logic to a franchise structured by nostalgia, a nostalgia especially complex with regard to the iconic character whose name is in the title despite being, it turns out, an utterly random easter egg.

My SFRA 2018 Paper: Captain America and General Intellect: Abstraction in the Marvel Cinematic Universe

Posted in Conferences, papers, Uncategorized, Writing with tags , , , , , , , , on 4 July 2018 by Ben

This is the paper I gave yesterday at SFRA 2018 in Milwaukee. It’s part of a future project on the franchise as form. It’s a bit rough, but some of the broad strokes are there I think.

Captain America and General Intellect: Abstraction in the Marvel Cinematic Universe

I am going to start with two quotes from within the MCU that speak to my interest in franchise. The first is from Hawkeye, in Age of Ultron: “The city is flying, we’re fighting an army of robots and I have a bow and arrow. None of this makes sense.” The second is from Baron Wolfgang von Strucker, in an end-credits scene to The Winter Soldier “This isn’t the age of spies. This is not even the age of heroes. This is the age of miracles … and there’s nothing more horrifying than a miracle.” I will come back to these quotes below, but for now suffice it to say that what holds the MCU together is not its genre or its historicity, but the fact that it does not make sense. This is miraculous.

So, I am interested in how we interpret a franchise, what methods we use, and how those methods must necessarily challenge older methods that privilege objects whose relative stability derives from their clear date of publication, release, or whatever. I am not primarily interested, here anyway, in franchise as a production model or as a means to leverage fan engagement. But when we speak of interpreting franchise we must ask what we are interpreting exactly. Can we can call a franchise, such as the MCU, Star Wars, Harry Potter, or The Hunger Games, a text? It would be difficult, I think, to call a franchise of any size a text, although we can say that franchises are made up of texts (all of which can be interpreted as such). We have other concepts available, including that of form. However, I am also not certain that franchises share clear formal characteristics such that we can easily compare them or establish a methodology that can account for all of them. Star Wars and Star Trek operate according to very different logics, I think, when we think about them at the level of franchise. Although they have both changed considerably over the courses of their respective histories, Star Trek begins with an episodic structure that still informs its overall development. By contrast, Star Wars begins with aspirations to a continuity and coherence of narrative that presents problems for its filmic iterations today. I realize that these are gross generalizations.

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Captain America and General Intellect: Abstraction in the Marvel Cinematic Universe (or, my SFRA proposal)

Posted in Conferences, Franchise as form, papers, Writing with tags , , , , , , , on 25 March 2018 by Ben

Here is my proposal for SFRA 2018, in Milwaukee.  As with nearly all of my conference proposals, this one is a bit rough and is more a promise to think about something than the actual thought itself. In any case, I am planning to be done with Here at the end of all things in the first half of the summer, and this paper (along with my essay on Dragonlance and my review essay on The Force Awakens) represents a new research direction in which I consider franchise as form.

Captain America and General Intellect: Abstraction in the Marvel Cinematic Universe

“The city is flying, we’re fighting an army of robots and I have a bow and arrow. None of this makes sense.”

–Hawkeye

In the “Fragment on Machines,” Marx claims, “The development of fixed capital [i.e. machines] indicates to what degree general social knowledge has become a direct force of production, and to what degree, hence, the conditions of the process of social life itself has come under the control of the general intellect and has been transformed in accordance with it.” Otherwise put, the knowledge objectified or “stored” in fixed capital animates production itself. Moreover, the material lives of human beings are subsequently transformed by this transformation of production. Ideally, the production of machines would lead to a reduction in labor time and an increase in leisure. This revolution, of course, has never come to pass.

This paper considers franchiseas fixed capital. Franchise has become machinic in that it objectifies, stores, and privatizes the general intellect, most notably generic forms invented and deployed by a wide range of producers working within a cultural commons. Far from decreasing or eliminating socially necessary labor time, franchises leverage their worlds in order to demand more creative labor from producers. Moreover, they require increased expenditures of time and money from consumers who “labor” not only to see films, read comics, and play games that appear under this or that franchise’s auspices, but also to understand and interpret the world these texts produce and assume, one that cannot rely on a fixed reality to hold itself together. In this context, Hawkeye’s lament about his limitations and the lack of sense in the Marvel Cinematic Universe becomes a clear admission that the fixed capital of franchise serves to increase socially necessary labor time rather than “leisure.”

As a test case for thinking about about franchise as fixed capital and the effects thereof, I take the Marvel Cinematic Universe. The MCU is characterized by extreme abstraction. Every franchise develops its own internal logics as it borrows and then turns away from genre and other aspects of the general intellect. The MCU is largely built upon the incompatibility of its world with itself. Alien invasions and the existence of gods should transform the world, as should Tony Stark’s cell phone all by itself. Clint Barton (aka Hawkeye) lives within pastoral bliss, on a farm, even as he fights the greatest threats the universe can throw at Earth. And yet, the world, compartmentalized into different spaces each with no apparent relation to any other space, continues in its day to day operations as if nothing is happening.None of it fits together; none of this makes sense. And yet, as the franchise offers us new material at an ever increasing pace (at least four films in 2018 alone), producers and consumers work harder and harder to keep up. As Hawkeye says, immediately after the line cited above, “I’m going back out there because it’s my job.”

 

1977: Semiocapitalism and the Real Subsumption of Fantasy

Posted in Conferences, Here at the End of All Things, papers, Uncategorized, Writing with tags , , , , , , , , , , , , , , , , on 18 March 2018 by Ben

I gave a talk at ICFA 39 on this topic, which was carved from a longer talk I had given a few weeks earlier. This material comprises part of chapters 3 and 7 of Here at the end of all things: Fantasy after History. The HTML below is the long version. You can download PDFs of the short version or the long version if you like.

1977: Semiocapitalism and the Real Subsumption of Fantasy

I call this one 1977: Semiocapitalism and the Real Subsumption of Fantasy.

There are some handouts going around that contain the quotations I will use in this talk, which is in three parts.

Part 1: Here at the end of all things and the problem of history

My current book project, Here at the end of all things: Fantasy after History, under contract with the Johns Hopkins University Press, seeks to usefully theorize genre fantasy, a task made difficult by strong tendencies within fantasy that, while irreducibly modern themselves, oppose themselves to modernity and modern thought. Science fiction and horror work somewhat differently. We no doubt all know the extent to which science fiction has been accepted by scholars of literature as a worthwhile object of inquiry. Science fiction studies not only dominates the discourse on fantastika generally, but includes numerous subdisciplines devoted to the study of race, gender, sexuality, and more within the larger field. Gothic horror has enjoyed wide consideration by scholars of literature and culture, especially in its nineteenth-century incarnations. More recently, the Weird and New Weird have—in part because of the rise of Object Oriented Ontology, Speculative Realism, and related discourses—achieved a privileged position within literary and cultural studies. Lovecraft criticism has become nearly an industry unto itself, not coincidentally at roughly the same moment the Anthropocene has become something of a cause within the arts and humanities. Fantasy has not enjoyed similar attention, despite its ongoing popularity—populatrrity demonstrated by both its continued production by generic and mainstream writers alike and the countless television programs and films that fall under its purview.

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The Last Jedi’s Anti-nostalgia and Anti-Salvation

Posted in papers, Uncategorized, Writing with tags , , , , , , , , , on 19 December 2017 by Ben

I assume I was the last person to actually see The Last Jedi, or at least the last person who wrote a review of The Force Awakens about the way the franchise is developing and therefore has some sort of intellectual stake in this whole thing to actually see The Last Jedi. As such, I have mainly avoided all of the reviews and discussions of the film. So, if I say anything that’s been said or seem redundant to overall conversation, oh well I guess.

In my review of TFA for Science Fiction Film and Television, I made a case for interpreting Star Wars as a franchise. Plenty of work has been done to understand the nature of the media franchise in terms of world-building, production models, economics, multi-platform distribution, etc. However, less work (basically no work?) has been done to address the difficulty of how to interpret a given franchise, especially given the fact that every major franchise (Star Wars, Star Trek, Dr. Who, the MCU, Harry Potter, The Lord of the Rings, etc.) is unique unto itself, developing its own internal logics according to manifold pressures both “internal” to it (the foundational narrative, the physics of the story world, etc.) and “external” to it (intellectual property law, the vagaries of corporate ownership, the visions of multiple creators, fan expectations, etc.). Needless to say the distinction between internal and external is blurry at best, and these pressures combine and re-combine in ways that are impossible to fully appreciate. In any case, while we have seen a lot of discussion of what happens in a franchise such as Star Wars as it expands across films, television, video games, novels and short stories, comics, toys, etc., we have not really developed a way to “close read” the resulting narratives in their complex relationship to one another.

In my review essay of The Force Awakens I suggested a focus on worlds in the context of the production history and reception of the Star Wars franchise. (Also, note that Gerry Canavan and I have just completed work on a special double issue of Extrapolation, on the question of “Mere Genre”, which attempts to think about how we, as critics, might deal with massive text sets of varying quality, such as Dragonlance, Star Wars and Star Trek, Blondie (the serial comic), Sweet Valley High, The Hunger Games, and Game of Thrones.) In my essay, I make a case that TFA had to clear the slate for future Star Wars films–hence its repetition of so many devices and plot lines that Star Wars fans have come to expect from the franchise (another Death Star, another hero’s journey, etc.). Moreover, TFA had to satisfy the contradictory expectations and desires of at least three groups of fans: the “original” fans of episodes IV, V, and VI, who very often hated episodes I, II, and III; the generation of fans who grew up with episodes I, II, and III and who may not have hated them because they were givens of a franchise rather than intrusions into one; and the fans who would first encounter Star Wars through TFA. there are other groups of course, including the hardcore fans of what are now know as Star Wars Legends (the former expanded universe, which has become non-canonical in the wake of Disney’s acquisition of the franchise). Likewise, every generation of fans is internally diverse. Nonetheless, I think that the logic holds: Disney and Abrams had to create a film that could allow the franchise to move forward and maintain/revive older fandoms while creating new ones. Oh yeah, it also had to do all of this with an aging cast from the original trilogy, not all of whom were happy to be a part of the next generation.

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