I gave a talk at ICFA 39 on this topic, which was carved from a longer talk I had given a few weeks earlier. This material comprises part of chapters 3 and 7 of Here at the end of all things: Fantasy after History. The HTML below is the long version. You can download PDFs of the short version or the long version if you like.
1977: Semiocapitalism and the Real Subsumption of Fantasy
I call this one 1977: Semiocapitalism and the Real Subsumption of Fantasy.
There are some handouts going around that contain the quotations I will use in this talk, which is in three parts.
Part 1: Here at the end of all things and the problem of history
My current book project, Here at the end of all things: Fantasy after History, under contract with the Johns Hopkins University Press, seeks to usefully theorize genre fantasy, a task made difficult by strong tendencies within fantasy that, while irreducibly modern themselves, oppose themselves to modernity and modern thought. Science fiction and horror work somewhat differently. We no doubt all know the extent to which science fiction has been accepted by scholars of literature as a worthwhile object of inquiry. Science fiction studies not only dominates the discourse on fantastika generally, but includes numerous subdisciplines devoted to the study of race, gender, sexuality, and more within the larger field. Gothic horror has enjoyed wide consideration by scholars of literature and culture, especially in its nineteenth-century incarnations. More recently, the Weird and New Weird have—in part because of the rise of Object Oriented Ontology, Speculative Realism, and related discourses—achieved a privileged position within literary and cultural studies. Lovecraft criticism has become nearly an industry unto itself, not coincidentally at roughly the same moment the Anthropocene has become something of a cause within the arts and humanities. Fantasy has not enjoyed similar attention, despite its ongoing popularity—populatrrity demonstrated by both its continued production by generic and mainstream writers alike and the countless television programs and films that fall under its purview.