Archive for Franchise

Captain America and General Intellect: Abstraction in the Marvel Cinematic Universe (or, my SFRA proposal)

Posted in Conferences, Franchise as form, papers, Writing with tags , , , , , , , on 25 March 2018 by Ben

Here is my proposal for SFRA 2018, in Milwaukee.  As with nearly all of my conference proposals, this one is a bit rough and is more a promise to think about something than the actual thought itself. In any case, I am planning to be done with Here at the end of all things in the first half of the summer, and this paper (along with my essay on Dragonlance and my review essay on The Force Awakens) represents a new research direction in which I consider franchise as form.

Captain America and General Intellect: Abstraction in the Marvel Cinematic Universe

“The city is flying, we’re fighting an army of robots and I have a bow and arrow. None of this makes sense.”

–Hawkeye

In the “Fragment on Machines,” Marx claims, “The development of fixed capital [i.e. machines] indicates to what degree general social knowledge has become a direct force of production, and to what degree, hence, the conditions of the process of social life itself has come under the control of the general intellect and has been transformed in accordance with it.” Otherwise put, the knowledge objectified or “stored” in fixed capital animates production itself. Moreover, the material lives of human beings are subsequently transformed by this transformation of production. Ideally, the production of machines would lead to a reduction in labor time and an increase in leisure. This revolution, of course, has never come to pass.

This paper considers franchiseas fixed capital. Franchise has become machinic in that it objectifies, stores, and privatizes the general intellect, most notably generic forms invented and deployed by a wide range of producers working within a cultural commons. Far from decreasing or eliminating socially necessary labor time, franchises leverage their worlds in order to demand more creative labor from producers. Moreover, they require increased expenditures of time and money from consumers who “labor” not only to see films, read comics, and play games that appear under this or that franchise’s auspices, but also to understand and interpret the world these texts produce and assume, one that cannot rely on a fixed reality to hold itself together. In this context, Hawkeye’s lament about his limitations and the lack of sense in the Marvel Cinematic Universe becomes a clear admission that the fixed capital of franchise serves to increase socially necessary labor time rather than “leisure.”

As a test case for thinking about about franchise as fixed capital and the effects thereof, I take the Marvel Cinematic Universe. The MCU is characterized by extreme abstraction. Every franchise develops its own internal logics as it borrows and then turns away from genre and other aspects of the general intellect. The MCU is largely built upon the incompatibility of its world with itself. Alien invasions and the existence of gods should transform the world, as should Tony Stark’s cell phone all by itself. Clint Barton (aka Hawkeye) lives within pastoral bliss, on a farm, even as he fights the greatest threats the universe can throw at Earth. And yet, the world, compartmentalized into different spaces each with no apparent relation to any other space, continues in its day to day operations as if nothing is happening.None of it fits together; none of this makes sense. And yet, as the franchise offers us new material at an ever increasing pace (at least four films in 2018 alone), producers and consumers work harder and harder to keep up. As Hawkeye says, immediately after the line cited above, “I’m going back out there because it’s my job.”

 

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The Last Jedi’s Anti-nostalgia and Anti-Salvation

Posted in papers, Uncategorized, Writing with tags , , , , , , , , , on 19 December 2017 by Ben

I assume I was the last person to actually see The Last Jedi, or at least the last person who wrote a review of The Force Awakens about the way the franchise is developing and therefore has some sort of intellectual stake in this whole thing to actually see The Last Jedi. As such, I have mainly avoided all of the reviews and discussions of the film. So, if I say anything that’s been said or seem redundant to overall conversation, oh well I guess.

In my review of TFA for Science Fiction Film and Television, I made a case for interpreting Star Wars as a franchise. Plenty of work has been done to understand the nature of the media franchise in terms of world-building, production models, economics, multi-platform distribution, etc. However, less work (basically no work?) has been done to address the difficulty of how to interpret a given franchise, especially given the fact that every major franchise (Star Wars, Star Trek, Dr. Who, the MCU, Harry Potter, The Lord of the Rings, etc.) is unique unto itself, developing its own internal logics according to manifold pressures both “internal” to it (the foundational narrative, the physics of the story world, etc.) and “external” to it (intellectual property law, the vagaries of corporate ownership, the visions of multiple creators, fan expectations, etc.). Needless to say the distinction between internal and external is blurry at best, and these pressures combine and re-combine in ways that are impossible to fully appreciate. In any case, while we have seen a lot of discussion of what happens in a franchise such as Star Wars as it expands across films, television, video games, novels and short stories, comics, toys, etc., we have not really developed a way to “close read” the resulting narratives in their complex relationship to one another.

In my review essay of The Force Awakens I suggested a focus on worlds in the context of the production history and reception of the Star Wars franchise. (Also, note that Gerry Canavan and I have just completed work on a special double issue of Extrapolation, on the question of “Mere Genre”, which attempts to think about how we, as critics, might deal with massive text sets of varying quality, such as Dragonlance, Star Wars and Star Trek, Blondie (the serial comic), Sweet Valley High, The Hunger Games, and Game of Thrones.) In my essay, I make a case that TFA had to clear the slate for future Star Wars films–hence its repetition of so many devices and plot lines that Star Wars fans have come to expect from the franchise (another Death Star, another hero’s journey, etc.). Moreover, TFA had to satisfy the contradictory expectations and desires of at least three groups of fans: the “original” fans of episodes IV, V, and VI, who very often hated episodes I, II, and III; the generation of fans who grew up with episodes I, II, and III and who may not have hated them because they were givens of a franchise rather than intrusions into one; and the fans who would first encounter Star Wars through TFA. there are other groups of course, including the hardcore fans of what are now know as Star Wars Legends (the former expanded universe, which has become non-canonical in the wake of Disney’s acquisition of the franchise). Likewise, every generation of fans is internally diverse. Nonetheless, I think that the logic holds: Disney and Abrams had to create a film that could allow the franchise to move forward and maintain/revive older fandoms while creating new ones. Oh yeah, it also had to do all of this with an aging cast from the original trilogy, not all of whom were happy to be a part of the next generation.

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