Archive for Star Wars

Remarks for Avengers vs. Jedi Roundtable

Posted in Conferences, papers, Uncategorized, Writing with tags , , , on 4 July 2018 by Ben

Some opening remarks for a roundtable I was just on for SFRA 2018. The topic was Avengers vs. Jedi and mainly focused on the problem of franchise and media consolidation in late late post post modern capitalism or whatever we are calling it these days.

Also, to be clear, I coined the term “naustalgia.”

patent-pending

More seriously, one of the ways I think we might distinguish between Star Wars and the MCU as franchises is by recognizing a difference between the former’s nostalgic logic and the latter’s easter egg logic. Franchises, I think, have to manage an audience’s affective response in order to maintain that audience’s interest in a sprawling storyworld and the media properties that express it. We all know that A New Hope is a key example of the nostalgia film insofar as it referred to eariler media properties such as Buck Rogers and Flash Gordon. I have argued and would continue to argue that, very simply put, the challenge for Stars Wars in the Disney era has to do with producing and managing nostalgia for earlier iterations of the franchise even as it produces and manages novelty. To be clear, I am drawing a distinction between nostalgia for previous but distinct media objects and nostalgia for the media objects that belong to an extant franchise. With this distinction in mind, we can see that the MCU has not had to worry about franchise nostalgia quite yet as it has come into existence and sprawled so quickly—18 going on 19 films in about a decade. There is, of course, nostalgia in it for fans of comics and fans of these characters, but there is no nostalgia yet for past iterations of the MCU (although I can imagine that coming shortly and I wonder what the effect will be). There are, however, easter eggs (and note that I am probably using the term in a somewhat heterodox manner here). Some of these easter eggs are minor in terms of the overall MCU arc but are cool for fans of the comics, such as Howard the Duck’s appearance in the end credit scene in the first Guardians of the Galaxy. I am not sure there is any nostalgia there, but if there is, again, it’s not for the MCU but for some pre-MCU media object. Some of the easter eggs are more significant for an anticipatory quality that becomes clearer in retrospect, such as the appearance of what turns out to be the fake Infinity Gauntlet in Thor. Finally, some of them are tremendously consequential for both their revelation of the present and their determination of the future, such as the appearance of Thanos in a post-credit scene at the end of The Avengers—which also includes a cool but inconsequential easter egg for comics fans, the mention of “courting death” by the Other as he describes the battle with humanity that just took place. (And I would note that the proliferation of end credit scenes is an escalation of the easter egg logic behind the MCU.) I want to keep this short, so I will refrain from theorizing the distinctions between nostalgia and easter egg as logics, but suffice it to say I think that they are at odds with one another in terms of how they manage audience’s affective expectations in relation to the coherence of the overall franchise. And, finally, I will note that one of the reasons Solo is so terrible is that it tries to introduce easter egg logic to a franchise structured by nostalgia, a nostalgia especially complex with regard to the iconic character whose name is in the title despite being, it turns out, an utterly random easter egg.

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The Last Jedi’s Anti-nostalgia and Anti-Salvation

Posted in papers, Uncategorized, Writing with tags , , , , , , , , , on 19 December 2017 by Ben

I assume I was the last person to actually see The Last Jedi, or at least the last person who wrote a review of The Force Awakens about the way the franchise is developing and therefore has some sort of intellectual stake in this whole thing to actually see The Last Jedi. As such, I have mainly avoided all of the reviews and discussions of the film. So, if I say anything that’s been said or seem redundant to overall conversation, oh well I guess.

In my review of TFA for Science Fiction Film and Television, I made a case for interpreting Star Wars as a franchise. Plenty of work has been done to understand the nature of the media franchise in terms of world-building, production models, economics, multi-platform distribution, etc. However, less work (basically no work?) has been done to address the difficulty of how to interpret a given franchise, especially given the fact that every major franchise (Star Wars, Star Trek, Dr. Who, the MCU, Harry Potter, The Lord of the Rings, etc.) is unique unto itself, developing its own internal logics according to manifold pressures both “internal” to it (the foundational narrative, the physics of the story world, etc.) and “external” to it (intellectual property law, the vagaries of corporate ownership, the visions of multiple creators, fan expectations, etc.). Needless to say the distinction between internal and external is blurry at best, and these pressures combine and re-combine in ways that are impossible to fully appreciate. In any case, while we have seen a lot of discussion of what happens in a franchise such as Star Wars as it expands across films, television, video games, novels and short stories, comics, toys, etc., we have not really developed a way to “close read” the resulting narratives in their complex relationship to one another.

In my review essay of The Force Awakens I suggested a focus on worlds in the context of the production history and reception of the Star Wars franchise. (Also, note that Gerry Canavan and I have just completed work on a special double issue of Extrapolation, on the question of “Mere Genre”, which attempts to think about how we, as critics, might deal with massive text sets of varying quality, such as Dragonlance, Star Wars and Star Trek, Blondie (the serial comic), Sweet Valley High, The Hunger Games, and Game of Thrones.) In my essay, I make a case that TFA had to clear the slate for future Star Wars films–hence its repetition of so many devices and plot lines that Star Wars fans have come to expect from the franchise (another Death Star, another hero’s journey, etc.). Moreover, TFA had to satisfy the contradictory expectations and desires of at least three groups of fans: the “original” fans of episodes IV, V, and VI, who very often hated episodes I, II, and III; the generation of fans who grew up with episodes I, II, and III and who may not have hated them because they were givens of a franchise rather than intrusions into one; and the fans who would first encounter Star Wars through TFA. there are other groups of course, including the hardcore fans of what are now know as Star Wars Legends (the former expanded universe, which has become non-canonical in the wake of Disney’s acquisition of the franchise). Likewise, every generation of fans is internally diverse. Nonetheless, I think that the logic holds: Disney and Abrams had to create a film that could allow the franchise to move forward and maintain/revive older fandoms while creating new ones. Oh yeah, it also had to do all of this with an aging cast from the original trilogy, not all of whom were happy to be a part of the next generation.

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